Effortless entry is a way for your audience to enter your contest for nothing. What do we mean by nothing? Most entry methods require your audience to take some sort of action to enter: Follow on Instagram, Subscribe on YouTube, join your newsletter list, etc. This entry method simply asks your contestant to submit their name and email address to enter to win.
Why would you offer it?
Sometimes it’s nice to keep things short, sweet and easy. This entry method is best used with your clients who are already following you on social media, subscribed to your newsletter or Youtube channel. It offers your audience a no-strings attached contest with the benefits of increasing customer loyalty, brand awareness and the opportunity to offer product sampling.