Running a contest on social media can be a fun and an interactive way to strengthen relationships with current and potential customers while growing a new Twitter following. Contests come in different forms, and can be executed from any social platform.
Regardless of how your contest is designed, it is important to make entry simple. When all that is required to enter your contest is to follow a Twitter profile or hit the Retweet button, people are much more likely to get involved.
Have a Great Prize
One of the first things you want to do is decide on a great prize for people to win. This can be a product or a service and, the bigger the prize value, the bigger the interest. It might be worth spending some money on a really eye-catching prize. Don’t limit yourself. Use your imagination and creativity to offer a win that’s invaluable, like an autograph or an exclusive one-time meetup.
Develop a thought-provoking message
Once you’ve decided what you are giving away, next you need your to select your entry tweet. Use a current tweet or let our software create one for you to go live with your contest launch or schedule at a later time. Include “RT to Win” or “Follow us & RT to Win” to let people know how simple it is to enter.
The Legal Stuff
To keep your contest from breaking the law, you will have to set up valid terms and conditions for every contest. This will help let your fans know how a winner will be selected, who is eligible to enter, and help protect your company.
Take a look at Twitter’s contest guidelines to ensure that you are keeping within their Terms of Service as well. You can choose to either make it available on your Twitter bio or on your website. Setting this up doesn’t have to be intimidating: there are templates online to guide you. Or, you can consult a promotional lawyer. We have added a *Rules Generator to get you started.
Promoting your contest
There are a number of ways to create awareness about your contest. They include:
- Promote a tweet on Twitter with “RT to Win”
- Promote the contest by designing a quality custom header for your Twitter profile
- Create and distribute a press release
- Inform your email list
- Share the contest on your social media accounts (all of them)
- Create a blog post
- Add details of the contest to your Twitter bio
- Increase participation by using our Automatic entry feature
- Schedule several tweets during your contest
Monitor Your Contest
What good is a contest without knowing the impact it has had. We integrated our system to work directly with Google Analytics, so that we can provide you with real-time information about your giveaway. Who is taking these actions and what does my audience look like? What value am I receiving from running this giveaway? Your contest results are fully trackable with our Statistics dashboard.
Reveal the Winner
Once the contest ends, you’ll need to pick a lucky winner.
You can manually select and announce your winner, or use our contest automation tool, and we’ll select a winner and tweet for you (asking them to contact you because they won). Remember to thank everyone for following and participating.
We are happy to help out with any questions you may have about this type of contest. Leave your questions in the comment section below!
*Disclaimer: I am not an attorney. This is not me giving you legal advice. The information provided within this post is not legal advice and is only based upon my own research and experience. None of the above should be considered a substitute for you consulting your own legal counsel who will guide you and your blog/company in how to create and manage giveaways (sweepstakes or contests).