If you’ve ever launched a promotion or sale with the help of a large email subscriber base (these tips can help you build your subscriber base), you probably know that email marketing channels can have a huge impact.
They help you provide people with just the content they really want from you. Here are a few ideas to give your giveaway an extra boost through email marketing.
People love to win.
Offering chances to win something exclusively to your subscriber base can be a great way to encourage people to sign up for your newsletter.
Pick a milestone, anyone at all, and send your subscriber an email showing that you appreciate their continuing interest.
Think of this as a much bigger gesture than your periodic tokens of appreciation.
It could be their one year anniversary of being a subscriber, a subscriber’s birthday or whatever milestone you’d like to acknowledge. The more unique the milestone, the better.
Add Fuel to your Feedback
People love to have a say in products they’re using–think of all the changes you’d make to Facebook, YouTube or Instagram if you had the chance–and your subscribers often want to be a part of the process of providing input about your business.
Asking your customers what they want will help you navigate the sometimes turbulent waters of business and help you focus your efforts.