Turn your Facebook Like-Gating into Action-Gating

In August, Facebook announced that it would no longer allow businesses to “like-gate” their pages, forcing thousands of companies that run “like-gate” contests as regular promotions to rethink their social media marketing strategy on Facebook. It will be officially put into place on November 5, 2014. How should businesses now focus their efforts? Obtaining likes…

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Why Contests Help With Marketing

Contests are a great way to give incentive to actions that help you with your business. Every business has goals, everything from creating more sales to generating leads from filling out a form. Rewards Fuel helps you add incentive to the events that lead to sales or other goals. What is important is to know what…

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Effortless Entry

Effortless entry is a way for your audience to enter your contest for nothing.  What do we mean by nothing?  Most entry methods require your audience to take some sort of action to enter: Follow on Instagram, Subscribe on YouTube, join your newsletter list, etc.  This entry method simply asks your contestant to submit their…

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Contest Rules & Regulations

Very few people, with the possible exception of technocrats and lawyers, are fond of rules. As a result, marketers often overlook contest guidelines. However, to avoid legal issues, make sure you familiarize yourself with applicable state contest laws. Consult an attorney if necessary. What are Sweepstakes, Contests and Lotteries? Sweepstakes are prize giveaways where the…

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Newsletter entry

Newsletter subscribers are important- next to sales it’s quite often the most important priority for a business. Many of us have used forms of incentive to help grow our lists.  We commonly see calls to action like “Sign up for our newsletter and get a coupon“.  It makes sense to add incentive to gaining new subscribers,…

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