Outdoor apparel company, Westcomb joined forces with three similar companies to run a contest. The purpose of this contest was to grow their newsletter lists as well as improve their reach on Instagram. The results they achieved speak for themselves: 569 double opted in newsletter subscribers, 592 Twitter followers, 269 Retweets, 1,141 Instagram followers gained, and 1455 new Facebook likes.
- To achieve maximum results with your next giveaway, join forces with 2-3 compatible businesses that are targeting the same customers as you. You’ll produce a much more enticing prize, display your brand to an engaged, targeted audience and benefit by being associated with notable, trustworthy brands that share the same values and goals.
- Newsletter entry was used for growing subscribers for each of the companies involved.
- Retweet entry was used to boost Twitter followers and to increase exposure of the contest to new eyes.
- Instagram follow entry was used to bump up followers on Instagram – a powerful form of marketing for the brands.
Contests add incentive to actions that matter, click here to run your first contest today.